We are well aware that digital marketing has become a vital part of achieving a successful marketing campaign. Like everything else, digital marketing is continuously improving, and it offers us new possibilities and ways for advertising our brands. New trends in digital marketing mostly come with the technology advancements, but we should also talk about the aspects of something becoming “hot” and “cool”. We like to follow up with the modern trends in digital marketing since our digital marketing agency Dubai always tries to keep up with the best and newest trends in the business. We are interested in all the modern transformation and communication techniques that make the most significant impact as well as the most prominent commercial improvement of the business.

It’s Important To Keep Up

The most important thing to know about digital marketing is that it’s continuously evolving. With new trends, influences, and with the technological advancements we can see every day, digital marketing always takes the best from them all. If you’re not following up on trends, your digital marketing agency may experience a business drop rate, which is something all digital marketing companies in Dubai try to avoid at all cost. Keep your eyes open and look for ideas and solutions that you could implement in your marketing campaigns in the future.

What Are Digital Marketing Trends?

On this link https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/business-critical-digital-marketing-trends/, you can see which are the most business-critical marketing trends in 2019, and you’ll have a better insight into how these trends can positively affect your marketing strategy. Digital marketing in the UAE has expanded significantly, and there’s no room for avoiding the implementation of digital marketing into your UAE-based business. We’ll talk more about digital marketing trends that are critical for your business in 2019 in this article, so keep reading.

Visual Search

Visual search allows users to take a photograph of any object, landscape, etc. through the visual search apps and get all the information they’re looking for by merely uploading a picture they’ve created. Starting a visual search with your smartphone can help you discover the details of a particular book you’re interested in. Imagine you’ve seen a book in the bookstore that had a compelling title, but besides the title, you don’t know anything else about it. The app allows you to get an instant list of information about the book itself, the author, etc. Same goes for landscapes, monuments, etc. By uploading a photo of a landscape you’ve just visited, you’ll get the information about the area, and all the other interesting facts about it. Fun, right?

Personalized Content Marketing

Personalized content marketing (privatization marketing) is an improved way of delivering specific content to potential buyers. The so-called “one-size-fit-all” content strategy has shown fine results so far, but the personalized content strategies will ensure the user’s as well as your brand’s satisfaction. Customized content marketing provides users with content specifically designed for their needs. This way, everyone will receive the content they enjoy reading, instead of reading through a bunch of various content materials.

Social Messaging Apps

Social messaging apps, as well as social networks, are increasingly popular. You should consider the numbers before you think of skipping this paragraph. There are around 1.3 billion active Facebook users, with more than two billion messages sent through social messaging apps. Whatsapp has over 1.3 billion active users, and more than 55 billion messages are sent through Whatsapp daily. This makes digital marketing agencies think about implementing digital marketing strategies through social messaging apps to increase the number of leads and potential buyers towards their client’s business.

Voice Search

We are all aware of Siri, Google Assistant, and Alexa. The AI used for creating them is becoming smarter by the day. Voice searches are a much better solution than diving through the endless piles of content throughout the web. Many people today don’t prefer searching through the thousands of pages for something they need, and that’s where AI can be beneficial. By performing a voice search, your AI will deliver the content you were looking for, and it might as well read the content for you.

Video

YouTube stated that the increase in video consumption rises by 100% every year. In 2019, more than 80% of all web traffic will consist of videos. The vital role that videos have is familiar to every digital agency Dubai, and that’s why online videos play a crucial role in digital marketing trends of today.

AI (Artificial Intelligence)

AI has a massive impact on digital marketing and business today. AI can analyze consumer’s behavior and search patterns by using the data from blog posts and social media, which is of great help for any business to understand behavior patterns of consumers. By implementing AI into their marketing strategies, digital marketing companies in Dubai will have much more satisfied clients, and their ratings will skyrocket. In case you ever wondered how to defend yourself from receiving “robocalls,” which are the pre-recorded messages used by some sales organizations, read through this article https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/business-critical-digital-marketing-trends/.

Chatbots

Implementation of chatbots into your business’ website has become a trend you wouldn’t want to miss. Chatbots can help your customers and visitors with answering questions, sharing information, and allowing them to communicate instantly. The rise of chatbots tells us that this trend will not back down soon.

Machine Learning

Forbes did a survey which shows that 84% of companies use machine learning and AI within their business. Machine learning is another type of AI that can build an analytical model which will help with understanding, identifying patterns, and learning from the data it collects with minimal human intervention. This can be of significant help for understanding consumer’s buying patterns, logic, etc.