Good communication skills in business can be highly advantageous and become your gateway to success. Interaction between employees and management is central to the effective running of the company. This is the medium through which one makes plans, execute ideas, send orders, negotiate deals, create a brand image, fulfil orders and more. 

A program such as business communication degree in Canada can give students remarkable expertise in writing, speaking and information technology. These skills are applicable in a variety of careers and are a pre-requisite for every business role. Business communication skill is integral to the flow of information within the company and also to clients and customers. 

The degree is not simply limited to public relations and marketing but encompasses every role within the business framework. Every organised activity inside an organisation ranging from managerial to technical relies on communication. In the absence of effective business communication, the core system suffers and stands the risk of failure. With this degree, you can gain expertise to meet project deadlines, talk about the use and benefit of company product and also rope in prospective clients. 

If you are planning to pursue a managerial role, then the need for business communication becomes all the more crucial. You need skills relevant to your post as you will serve as a mediator who gathers information on specific tasks from upper management and communicate it to the subordinate. Being precise, clear and motivating is immensely important for this task as only then you will be able to align executives with company goals. 

Business communication, in itself, has several parts and is divided into internal and external. The internal communication is further segregated into three parts- upward, downward and lateral. Upward is basically information that flows from the executive or subordinate to the higher ranks and can be a conflict, an issue or a request. Downward communication like mentioned earlier comes from higher organizational hierarchy to the executives. Similarly, all lateral communication is cross-departmental and between co-workers. External communication, on the other hand, happens with customers, vendors, clients and all outside parties important to the business. 

Communication acts like the cogs in the wheel who help a business move forward with the seamless flow of information. They are a vital part of any decision making and no project can commence or run successfully in the absence of proper business communication. To be successful in your career and inculcate the qualities of a leader, you have to master this skill. Engaging with employees and passing crucial information is a tricky job as there is constant banter to and fro between various departments. In such a situation, collaboration, retaining staff and getting maximum productivity is crucial and can only be done when one is skilled in communicating effectively across all business channels. 

This article is written by Nandita Kaushal.