A website is one of the most vital marketing assets for every business. It helps you build brand awareness, establish authority and reputation, and connect with your potential customers. Additionally, you can use it to drive conversions and increase your revenue. It can also help you build your mailing list and retain existing customers.
However, it isn’t enough to create a visually stunning website. If you want to achieve your marketing objectives, your website must receive substantial traffic every day. That’s why you can’t wait for your target audience to simply chance upon your website. Instead, you should use clever strategies to drive qualified traffic to your website.
Unfortunately, the internet is inundated with mediocre websites that offer no value. That’s why it’s crucial to promote your website and cut through this noise. Here are a few new-age techniques to drive more visitors to your website:
1. Don’t Ignore Search Engine Optimization (SEO)
SEO is the most tried-and-tested way of increasing organic website traffic. Despite the emergence of other digital marketing techniques, SEO continues to be relevant and important. It helps drive organic traffic from search engines to your website. Such qualified visitors are often more likely to convert into paying customers as well.
Image via Cre8tive Digital Media
The first step of SEO is to identify the keywords your wish to rank for. Keywords are terms and phrases your target audience will likely use in their search queries when looking online for your products/services. Once you’ve identified the target keywords, it’s time to optimize the content of key web pages. Use the target keyword in a web page’s title and meta description.
It’s also recommended that you divide your content into meaningful paragraphs and group them under relevant subheadings. Try to include the keywords in a few of your subheadings. Likewise, use descriptive names for image filenames and add keyword-rich alt-texts for each image. However, it’s crucial to ensure that the keywords are naturally incorporated into your content.
The next step is to look into the technical aspects of your website such as its speed and structure. Make sure your website is mobile-responsive and loads fast. Additionally, you should create a fluid site architecture that helps search engine spiders crawl your website and index individual web pages.
Link building is another crucial aspect of SEO. The key is to attract authentic and high-quality backlinks to your website. Guest posting is an effective way of building your website’s inbound link profile. It’s also recommended that you look at your competitors’ inbound link profiles and find high-authority websites that are already linking to them.
2. Publish High-Quality Content
You need original, insightful, and valuable content to attract your target audience to your website. The key is to ensure that your content answers your audience’s queries, resolves their problems, or educates them about your product/brand. Make sure it’s engaging and addresses the pain points of your audience.
Depending on your marketing strategy, you can select different content formats such as:
- Blog posts (suitable for SEO and email marketing)
- Infographics (useful as social media posts)
- Videos (great for boosting engagement on social media)
- E-books (suitable for lead generation)
- Podcasts (useful for diversifying your audience and expanding your reach)
- Whitepapers & Case Studies (useful for lead generation)
It’s also essential to promote your content using the right distribution channels. Identify the channels/platforms where your target audience is most likely to be active. Additionally, you should find the time of the day when your audience is usually online.
3. Harness Social Media
Here’s the thing – a large section of your target audience already uses various social media platforms every day. That’s why it’s crucial to build an active social media presence for your brand. Start by identifying the platforms that are frequently used by your target audience. The most commonly used platforms are Facebook, Instagram, Twitter, and LinkedIn.
Next, create a page/profile for your business on every platform. Complete the profile by adding all the necessary details and include your website URL. The next step is to regularly publish useful and engaging posts with compelling captions. It’s also recommended that you include links to relevant web pages in the caption, whenever appropriate.
4. Collaborate with Influencers
Social media influencers share a strong and friendly rapport with their followers. You can use this to your advantage by partnering with a relevant and popular influencer in your niche. It saves you the trouble of identifying and targeting the right audience using the right channels. Moreover, it lets you reach out to an audience that would’ve remained inaccessible otherwise.
Influencer marketing campaigns can range from a simple brand shoutout to an elaborate contest/giveaway. You can even interview the influencer on your blog/Facebook page and ask them to share it with their followers. This, in turn, gives increased visibility to your brand and ultimately, drives more website traffic.
5. Leverage Solo Ads
Email marketing is an effective way of promoting your content and tempting your subscribers to visit your website. But what happens when you don’t have a huge mailing list? The simplest solution is to use traffic from solo ads.
Solo ads providers curate high-quality, targeted, and engaged mailing lists. When you buy solo ads, your provider sends your email campaign to a relevant section of their database. This, in turn, drives more qualified website visitors and even helps with lead generation.
6. Start a Podcast
Podcasting is a great way of establishing your authority and building your brand. It’s often more engaging than lengthy blog posts and helps you connect with a wider audience. Moreover, you can host live podcast sessions to directly connect with your listeners. This, in turn, helps reinforce your reputation as a content creator and encourages your audience to check out your website.
It is, however, worth mentioning that podcasting requires time, effort, and a concrete strategy. Make sure your content is fresh, groundbreaking, and offers some kind of value to the listener. It’s recommended that you outline your goals and develop a content strategy that helps you achieve them.
Every website owner and digital marketer wants more traffic. If you want your website to stand out, a well-designed layout isn’t enough. You must outline an SEO strategy and publish high-quality content. It’s also recommended that you use new-age channels such as social media, podcasting, and influencer marketing.