As Thailand continues to delay a sufficient COVID-19 vaccination rollout, the near-term future for most businesses looks very clear: the digital marketplace will be the only way to make money. In a way, this is where the long-term future of the Thai economy is going, but COVID-19 has expedited this transition and left many companies feeling unprepared. Thai companies, especially in Bangkok, need SEO to prepare themselves for the future.

In Bangkok, SEO is one of the most valuable marketing tools. The city is so vast, diverse, and populated that people in the city cannot nearly know everything about all the brands and businesses out there. In contrast, residents of a smaller city may be more familiar with the totality of their smaller ecosystem.

To really stand out amongst the sea of competing businesses, you need to perform SEO in Bangkok. If your company has yet to invest in SEO and is worried about the future, here are a few reasons why you shouldn’t wait any longer.

What is SEO?

With all this talk of SEO in Bangkok, it’s first important to explain what SEO is. SEO stands for Search Engine Optimization and is a form of digital marketing where you update your website’s content and quality so that it ranks high in search engine results pages. In the digital age, ranking higher on a search engine like Google is critical for success.

SEO involves updating your website’s written content to include keywords and to increase the overall quality. Keywords are the words or phrases that you think customers will search for when they want to buy a product or service like yours. When a customer searches on Google, Google’s search engine will look for that word or phrase on billions of pages and only display pages that include the word or phrase. 

Google will also judge your website on its trustworthiness through two main methods. First, they will do an advanced security diagnostic check on your website to see if there are any privacy issues. As a service that introduces web users to new websites, Google has an obligation to protect its customers from dangerous websites. You need to make sure your website is safe and up to date with security protocols.

Next, it will see how many other websites link back to your website and how trustworthy they are. From Google’s standpoint, if other websites link to your website, then your website must be good. 

Why is SEO in Bangkok Important?

Much of the offline retail economy in Bangkok is shuttered up due to COVID-19, meaning that shoppers are exclusively purchasing things online. The websites that are the highest ranked and that look the most attractive will be the ones that draw new business. SEO can provide that profile. 

The alternative to not performing SEO is watching your competitors take control of your market. Don’t let your hard work slip away, and start investing in SEO.