The pandemic has brought businesses all sorts of challenges, but now that place is reopening, we must adjust to new shopping experiences. Luckily, there are effective sales tips for businesses to improve your sales after lockdown.
We rely on psychology to increase sales by appealing to customers. Times are changing and we all need to adapt to the new normal.
Here are some effective psychology tips to help get back on track and start seeing sales again.
- Play Music
There is a lot of power behind music and you should highly consider adding music to your business. But how?
Play music in your store while customers shop, which gives customers a more pleasant experience.
Keep in mind the type of music should be adjusted morning, afternoon, and evening. For example, you might want to play more upbeat music in the afternoon. Some stores will see up to a ten percent increase in sales just by adding music!
The right music is important. It must correctly reflect your brand and the environment. Slow tempo music is best to be played in stores like grocery stores.
Playing music while customers browse the store can even keep them in the store longer. Test the waters until you find the right music for your business.
- Exclusive Offers
Exclusive offers and a sense of scarcity appeals to customers. Selling limited amounts of a customized product or setting a timeframe for a special deal is a start. Offering these things make customers feel special.
Make sure to advertise these offers so that customers are aware of them.
Free samples are another way to appeal to customers. For example, restaurants that give free mints after dinner or place that offer a free gift with a purchase are great ways to offer exclusive items to customers. Or you can run special promotions or hand out samples such as samples to beauty products if working at a beauty or makeup store.
- Build Relationships
Getting to know your clientele will help you build relationships with them. Once you are able to find your correct buyer persona, you can create ads and marketing to cater to these clients.
Creating a bond with customers and sharing the same values by standing for something important creates loyalty. This will help increase sales by giving customers an incentive to shop there and to return.
There are a number of causes and charities your store can stand behind. Customers really like to support businesses that support local charities. Also, companies who stand behind the support of animals and a commitment to environmental stability attract more clients.
It is no secret that consumers want to be shown things instead of just told about them. Meaning you need to show your customers that you are committed to serving them and providing them the best customer service. This starts with improving your sales by following these helpful tips.
Do you have tips you can share? Join the conversation on social media. #SalesOfTheMind