There are over one billion monthly users on Instagram and around 90% of users follow at least one business profile. This means that, in the modern digital age, Instagram is an essential business tool. 

In addition to being a great photo sharing platform, Instagram is now a great place for customers to discover and interact with businesses and companies around the world. 

If you’re interested in building a killer Instagram business page, read on to find out everything you need to know to get started. 

Create a Business Instagram Account

If you want to start a new business Instagram account, take the following steps:

  • Download the Instagram app
  • Open the app and click ‘sign up’
  • Enter your email address
  • Choose a username and password
  • Click next and you’re done!

Write a Great Bio

When people are curious and visit your profile, the first thing they’ll do is read your bio to find out more about what you’re all about. With this in mind, you want to hook them in and give them a reason to follow you. 

Your bio needs to describe your brand and show off your brand voice in 150 characters or less. 

Below are some simple tips on how to create a great Instagram bio:

  • Get straight to the point
  • Use line breaks for organization
  • Include some emojis in the text
  • Add a call to action

Optimize Your Profile Picture

In addition to creating high-quality images for content, you should also think about creating a great profile picture for your business page. Lenovo photo editing computers are great for producing high-quality visuals for both your feed content and your profile picture. 

Most brands will choose to use their logo for their profile picture. Whatever you choose to use, be sure to keep your profile picture the same across your social media platforms to make your brand recognizable. 

Your Instagram profile photo is displayed as 110 x 110 pixels. However, it is stored at 320 x 320 pixels. This is the size that you should aim to add. Like most profile pictures, you Instagram profile photo will be framed inside a circle, so make sure to keep that in mind when designing your picture. 

Use An Appropriate Link in Your Bio

You can post a clickable link in your Instagram bio – be sure to make use of this!

You could include a link directly to your website, a recent blog post, a current marketing campaign, or a specific Instagram landing page. Entice people to click on this link by including a short call to action in your bio. 

Add Your Contact Information

When you use Instagram for business, it’s important to incorporate a method for people to contact you. Include your phone number, email address, or physical address. 

When you add your contact information to your account, Instagram will create some call to action buttons on your profile. 

Final Thoughts

Creating a successful business Instagram page isn’t too difficult if you take the time to optimize your profile and make it look great. Once your business profile is up and running, all you need to worry about is creating quality, informative content regularly that will keep your followers engaged.